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Demand Generation Manager

 

The demand generation manager is a core position that is responsible for driving qualified leads and achieving revenue goals for PayJunction. The ideal candidate is a data-driven, well-rounded marketer with a proven history of successfully executing targeted B2B marketing campaigns.

You will develop the strategy to target prospective buyers, create awareness, generate leads and nurture them to purchase. You will be constantly evaluating latest growth marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding pipeline and revenue goals.

The demand generation manager must be highly analytical and make data-driven decisions. This position will own lead generation across all growth channels including, but not limited to, paid media, email, website, direct mail, and webinars.

Responsibilities

  • Work with the director of marketing to develop demand generation strategies that help achieve pipeline and revenue goals.
  • Execute multi-faceted, multi-touch, integrated campaigns across a range of marketing channels.
  • Continually optimize campaign performance by deriving insights from campaign data and implementing actionable improvements.
  • Work closely with sales to monitor and drive timely and effective lead follow-up to ensure high rates of conversion.
  • Work with product and content marketing to drive the production of engaging content to support marketing campaigns.
  • Develop new demand generation strategies and programs as PayJunction moves into new verticals.

Skills and Requirements

  • Bachelor’s degree in sales, marketing, business administration or similar.
  • 3-4 years’ experience creating and executing effective B2B marketing campaigns.
  • Knowledge of product marketing and demand generation functions.
  • Excellent analytical skills and the ability to interpret data, identify trends, and analyze program effectiveness.
  • Expertise in digital marketing channels such as PPC, webinars, email marketing, SEO, SEM.
  • Expertise in Google Analytics plus working knowledge of HubSpot (or a comparable marketing automation software) and Salesforce.
  • Digitally savvy (active in daily life and highly engaged in social media).
  • Experience working with vendors and agencies on creative and technology.
  • Exceptional verbal, interpersonal and written creative skills.
  • Self-starter, who can work independently and proactively to resolve issues, take ownership of tools, processes & reporting.  
  • Ability to foster teamwork at all levels of the organization.

Founded in 2000 by three UCSB graduates without a single dollar of outside investment, PayJunction has gone from bootstrapped to billions in processing. Initially profiting only pennies on every dollar, PayJunction, with a team of over 3,000 nationwide, now transacts over $3 billion dollars annually for tens of thousands of clients.

As the leading developer of paperless payment software, PayJunction has eliminated the need to file away paper receipts, ultimately increasing productivity and reducing costs for small and medium sized businesses, but more importantly, reducing the carbon footprint of an entire industry. PayJunction takes pride in its design and engineering. We believe computer science is an art; it just happens to be the brush we use to paint our product with innovation and effectiveness.

Our brand was built with a long-term vision, our goal is to be a generational tech company and our integrity is the foundation of our success. PayJunction values long-term relationships over short-term profit. The owners still head day-to-day operations for the company, and are as dedicated to fostering the culture as they are to developing the product. PayJunction is a place where you can refine your skills in a supportive environment where wellness and work-life balance aren’t just said, they’re practiced.

Benefits

  • Health, dental and vision paid 100%
  • 401k with 6% match
  • Competitive compensation
  • Opportunity to be part of a company that is changing a whole industry
  • Opportunity for growth within the company

Environment

  • Bright and open office in downtown Santa Barbara
  • Catered Friday lunches and stocked kitchen
  • Free onsite fitness classes
  • Collaborative work spaces with Herman Miller chairs and multiple monitors
  • Dog friendly

Company Ethos

  • We value long-term relationships over short-term profit.
  • We are building something that will last longer than us.
  • We are passionate about our work and inspired by our team.
  • We create products that improve the lives of our customers.
  • We build green technology that costs less than our prospective clients pay now.
  • We are constantly innovating.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to talk, see and hear. The employee frequently is required to sit; stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 20 pounds.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

 

 

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